Together with the Stichd and BMW team we have developed the new BMW lifestyle shop. With the goal to create something that is more than just a webshop. The goal from te beginning was to create a shopping experience fitting with the ambitions of Stichd and the BMW brand.

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Why we love this project‍

We worked closely together to create a premium brand experience.-High quality imagery and video combined with product images, engaging copy and micro animations elevates the shopping experience. The whole site has design referrals to BMW that come to live with micro animations.The shop also uses UI elements form the in-car systems and also the iconography is used on the cars. The whole shop uses storytelling to elevate the shopping experience.

Have a look at lifestyle.bmw.com

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About Stichd

‍Stichd works together with international A-brands to create exceptional products in the categories, underwear, socks, swimming clothing and motorsport merchandising. It is our goal to create experiences that matters because it connects our brands, retails and consumers, to understand their needs and to tailor our approach to that. That is how we make a difference.