Salesforce Commerce Cloud (SFCC) / Salesforce Service Cloud (SFSC) / Salesforce Sales Cloud / Salesforce Marketing Cloud / Salesforce OMS / Divide
Premium Inc. oversees a diverse portfolio of athleisure brands, including Cruyff, Off the Pitch, PME Legend, Meyba, and Blue Industry. To support this growing collective, they needed a digital foundation as dynamic as their brands.
We built a multi-brand digital ecosystem connecting all labels within a single, flexible framework. Designed for modularity, scalability, and reusability, the platform enables each brand to deliver distinctive digital experiences while streamlining operations and eliminating brand-specific maintenance. The ecosystem includes Salesforce Commerce Cloud storefronts and a custom Page Designer, allowing brands to manage content independently. A 360° customer view is achieved through Service Cloud and Marketing Cloud, while the Order Management solution ensures seamless order orchestration across all digital channels.
Fitting as smoothly as athleisure, this project demonstrates how technology can simplify complex operations without constraining creativity, keeping every brand cohesive while turning intricate processes into a seamless, manageable system.
